What is SEO? Sam Edison Oswald? Satelite Enrichment Organization? NO. Hahaha.
Search Engine Optimization
In online marketing, it is one way to get more traffic to your website by making it one of the top ranked sites when people search for information that pertains to what your website has to offer through search engines like Google, Yahoo!, or Bing. It is one technique to get more exposure organically versus paying for advertisements.
Think of your brain that collects, classifies, then searches, and you working to make it better. How do you do that?
Here are a couple of tips and tricks that your website and brain can use to optimize!
#1 Keywords
Just like when you are trying to remember something, you think of that one word that makes you think of everything else. If I think molasses, it reminds me of foods that may contain it, or the fact that its a funny word.
Search engines think for us, so when you type molasses in your search bar it will come up with the highest ranked molasses sites to give you what molasses is. (Ok, that was random.)
When creating web pages you have the option of adding keywords that will direct spiders and ants (I know, that sounds creepy) to your page. The more the keywords match up with the search, the more likely your 
web page will come up. BTW, this is just one piece of the SEO puzzle.
#2 Text Links
It is like the unexpected sent of someone passing by that registers that memory for you, but in writing. That makes sense, right?
When you include a link in a word on your page, it draws traffic to that page when people click on it. Within the content you can create links to other pages within your site or to other sites. This also is part of what we do on Twitter and Facebook when we send links out for our friends and followers to click on.
Like that amazing sent, text links take you back to that memory, online you just have to click on it. This allows search engines to make connections from other sites to yours or vice versa.
#3 Content
I will put it this way, if you are like me and enjoy a quality movie, you will notice that certain films are being optimized now for 3D versus quality content. It is more just about 3D instead of the message that is being sent to through the story told. I am no critic, but content is key, and yes then there is presentation, but it will not spread if there is not enough good content for your brain to be stimulated. The more and more content you put into your site pertaining to your preferred topic, the more likely it is to get registered higher in search engine rankings.
In our brains, the more we learn about a specific topic, the more we can make other connections pertaining to it and be more understanding of it. With that said, it is important that the content you put out has quality information that pertains to your text links and keywords. Our brains also have the ability to read books, then translate them into images, which is what content can be for keywords and text links.
#4 HTML Text
Based on my research, web crawlers will identify content that is html versus Java or Flash because of the text attributes. While it is important to have images and videos, for SEO there must be html text attributes to go along with them for them to be recognized.
Now how do I translate this to optimizing your brain? Translate. Get it?
When reading, watching, or listening to something we can translate what we have learned into our own words for us to better register it in our brains. The information is then more likely to be easier to reach later on when we think of searching for it.
Now these are a few of the ways we can optimize our sites and brains. It is important to keep in mind that search engine algorithms and our brains are always changing (getting older with more updates needed). In the meantime there are sites like SEOMOZ.org that will help guide us through how to optimize. Also here is one of many videos by Maile Ohye from Google, that gives some more SEO tips.
