We have seen a decline in the effectiveness of paid advertising all over the online world. There are two reasons for this: NUMERO UNO because people realize now they are being advertised to, and DOS because there are so many advertisements everywhere.
So, getting away from online advertisements, what is trending?
Of course, through social media sites it is about engagement. However, there is more to it than just sending out a simple tweet or post that says, “Hi, I’m awesome and a rockstar!”
On Twitter, hashtags ###### (cowbells) and @@@@ all who you follow and are following you is great to connect and continue conversations.
Example: @thisperson @thatperson @thatcompany You guys are #awesome #rockstars #awesomeness! Because (link goes here)
Now, some might say, stay away from doing things like that, but what is the point of Twitter if not to connect with others?
On Facebook, putting out content like short videos, pictures, with minimal text is what people are taking time to look at. See the response this post had.
Also, likes, tagging, commenting on others content, and starting personal conversations through messaging is what is also going to make others want to engage back.
Google+ has hangouts! Yes, this is the chance to be face to face with others who really want to engage in real time. What is more effective than being able to be personal on this level with not only one, but multiple people at one time. Like minded people can and will join and you can ge the word out more about what it is that you want to accomplish. Mike Delgado from Social Media Examiner explains how this is done in his artice Google+ Hangouts On Air: What Marketers Need to Know.
It is about the personal interaction that you have and build with individuals that will get more attention in the long run because unless it is personal, people don’t pay as much attention to you!
Lastly, I do have to point out that now that everything is being optimized for mobile, people are no longer taking time to sit down and read something. They are more likely to scan through something quickly, if it catches their eye and interest, that is when they will pay attention, but only for a little longer before they get a text message or email notification. Content needs to be brief and to the point so pictures, quotes, and short videos work best.
Which means that if you got this far in reading this post, then congrats! You care. Lol.