Oh Facebook and all its glory.
With so many people now on the ever growing social media site, if you don’t have a profile of some sort you are officially in the stone age. Might as well embrace it. With that said, if you are a company or an individual looking to promote your passion, how do you leverage it?
Starting at the very beginning, Set up:
Are you going to create a personal page or a business page?
According to Facebook pages policy, it depends on what you are looking to promote. If it is yourself, keeping your personal page public will do. You may be able to leverage this more than a business page anyway, due to certain algorithms put in place when it comes to the amount of people you can reach with your posts on a business page without paying for promotion or advertising. However, if you do have a business and try to use a personal page, Facebook does have ways of figuring that out as well, and they will shut you down.
For business pages there are ways that your users can keep you at the top of their feeds by either viewing feeds only from the pages they have liked and by engaging with your page. The more interaction between you and your friends or fans, the more your content will be put at the top of their news feeds as well. Also, the benefit from a business page is that you are able to track how many people you are reaching with Facebook Insights.
Tips when creating your page:
Have a clear message of what you stand for as your cover photo and a consistent profile picture are essential for people to recognize who you are. People who agree with this message will be more likely to follow through with engagement and looking through content, as well as like your page and continue to promote you. These are two examples of clearly laid out pages.
Children’s book author Marcus St. Marcus has his brand message clearly written on his page along with a photo representing it. His profile picture is also professional and consistent, representing the brand clearly.
Other brands like YouTube also keep a clear message on their Facebook page.
Through the set up process there will be other details to fill out from location, email preferences, phone number. It is up to you how you want the people to be able to contact you, so remember that everyone and anyone who is on Facebook will have access to your page. Precise and consistent information is important and essential.
Once you have gone through putting your Facebook information together, you will want to add content before you begin to promote your page. This way, the first time that someone lands on your page, they can look through what you have to share.
So what types of content can you put on your page?
-Updates of past and upcoming events
-Sharing other people’s posts
*Rememeber it is important to make sure the content is connected with what your message is and what you stand for.
This is part one, part two will explain more. In the mean time check out @TheDSilva on Twitter for more social media and marketing updates.