Lets all be honest here, no matter where you go, what you do, whether it be online or off, there are so many advertisements everywhere. From the moment you turn on your computer and you are greeted by the amazing sound and logo of their brand, to the sidewalk mural that was painted by the company who wants to appeal to a certain consumers. (I hope someone who really wants to brand themselves gets on that! I have yet to see it by a corporation.) We are at all times inundated with information that needs to be processed and only those who stand out will get through.
For now, I will stick with online marketing, where we are right now. Whether it be the paid advertisements on Facebook, the Gmail promotions going on, the pop up videos on your favorite news site, or the advertisement on the side of the screens, we see it every day without even realizing it. Branding at its finest.
People are now more apt to look at something for a limiting amount of time, hence the noise.
So, how do you effectively market online against this?
There are ways, but they involve work, dedication, and most importantly knowledge!
I’ll list a few that I have come to realize:
1. Start with personalization. Paid advertisements do this in the sense that when you log onto Facebook, or whatever other Social Media platform you are on, they will automatically take you to the audience you want. Also, finding a niche group of people you want to reach is important. If you are a mad scientist, start conversations on Google+ with other mad scientists. If you are a fashionista, go to Pinterest and share all your beautiful fashion ideas and conversate with others on there. These people personally like you reaching out because you have the things you do in common.
2. Be bold! Now, creativity is key. Lets say that I say, ”F*7k kids are awesome!” Then go on to post a picture of an old man dressed as a child wearing my logo. Now that is going to make you and I both think! Wait, what?!?
Ofcourse, this includes being yourself, but you want to stand out, so set fear aside and follow intuition.
3. Stay positive! Now, I’ve mentioned this in other posts. No one wants to hear whining or complaining. Especially when you want them to buy something from you. So there should be no criticizing of the brand that is the competition and putting a picture up that may get attention but is exploiting them. Instead, focus on building positive relationships with those who follow you on Twitter and those who share your information by giving shout outs and thanks to them as well as taking the time to give back to them.
4. Lastly, put in work. Work, work, work! Like the 7 dwarfs in Snow White. (Have you guys seen the new movie btw?) Anyway, anything good takes time to build, dedication, and hard work. So to get through to people it will take time and effort, especially with all the noise. Patience is a virtue that is a must when it comes down to being effective.
So now, lets go out there and show people what we are about! It should be easier to reach them once you’ve thought about how you can use these ideas for you and your brand!
Oh and I love feedback, so what works for you when it comes to marketing against the noise?